A sentire Evo Morales, Presidente boliviano, che tuona contro la Cocacola verrebbe da pensare che qualcuno abbia davvero esagerato giocando con il piccolo chimico.
Che la bevanda più venduta al mondo, contenente first fruits among other phosphoric acid, is not exactly "healthy" is established. Any nutritionist, doctor or researcher in the field of food will tell you that the continuous intake of these beverages causes damage to the kidneys, stomach, bones and teeth, due to its strong acidity, which changes the natural pH of the blood in the body human. Other researchers go further by saying that the most popular beverage in the world leads to addiction due to caffeine and sugar in the product and in the case of the light variations, containing aspartame, especially kinds of brain damage in children and fetuses of women who to take during pregnancy.
Now, however, top government of countries historically engaged in the cultivation of the plant cocaine, say openly that the multinational company in Atlanta is one of the biggest importers in the world of coca (leaf), which would be used, removed the alkaloid substances to produce a tasty beverage. Incidentally, it must be said that Evo Morales, the coca leaves to chew normally at meetings at the United Nations, say the evil it does to digest the arrogance and intransigence of certain countries block the "capitalist", heavily influencing the economic development Latin America. We should also add that while he pondered, many of his colleagues pull up the nose in the form of white powder. Those who remember our dust raised by the findings of the analysis of sewage discharges on the "Italian Parliament" that had certified the presence of high concentrations in the effluent of cocaine?
But probably the shot of the Bolivian president these days is a reaction to the hypocrisy of respectability to those who are angered by the anonymous beverages "indigenous", based on coca leaves, produced and sold legally in his country, and pretends not to see that famous products exactly the same circulating freely in the world under the protective cap of a pseudo secret formula, feeding a "traffic" anything but legal.
Morales actually is not the only one to associate the note to drink coca, also Nils Ericsson, president of the Peruvian National Commission for Development and Life without Drugs [DEVIDA] in 2004 wrote that Coca Cola bought from Peru 115 tonnes of coca leaf from Bolivia per year, and which produced 105 tonnes with 500 million bottles of soft drinks per day. Of course the statements of the two, immediately rejected by the parent company of Atlanta, are accompanied by a series of evidence, but we know that in the tough world of business must be able to dodge a few stray bullet if you want to survive, and Coca Cola is a master in the art of dodging the rocks flying low when needed.
The story is really old, it seems that the Coca-Cola derives its name from two legendary plants, Bolivian and Coca Cola acuminata, which contains the essences. The Coca-Cola should therefore contain extracts of Cola, rich in caffeine, and extracts of Coca whose active ingredient and 'the well-known drug. Some people call these "similarities" pure legend but we must not forget that in 1886, when the note was born and drink before the "coca" was taken to the dishonor of the news as a dangerous narcotic, on posters that advertised the Coca-Cola, it said: "This" Intellectual Beverage " Temperance and the drink contains valuable Tonic and Nerve Stimulant properties of the plant and Coca Cola (or Kola) nuts, and Not Only Makes a delicious, exhilarating, refreshing and invigorating beverage, (dispensed from the soda fountain or water in other beverages corbonated) , But A valuable Brain Tonic, and a cure for all nervous affections - SICK, HEAD-ACHE, Neuralgia, Hysteria, MERLANCHOLY. ... practice was considered a medicine.
In fondo l’idea che abbiamo di questo prodotto/azienda è quella che scaturisce dall’immaginario collettivo plasmato nelle varie pubblicità televisive che hanno sempre accompagnato le transizioni e i momenti importanti del nostro vivere: i Natali , l’arrivo di ogni nuova estate , i grandi eventi sportivi, sono tutti sottolineati da favolose sequenze di immagini e splendide musiche che esaltano la dissetante bevanda racchiusa nella sinuosa bottiglia di vetro.
Se pensate che stia esagerando potete riflettere sul fatto che Santa Claus, fino al 1931 aveva sempre indossato un vestito verde e bianco per portare i doni ai bambini di tutto il mondo sulla sua magica slitta trainata dalle renne e fu proprio la Coca cola a “spingere” per la modifica del colore del suo abbigliamento da lavoro al fine di avvicinare maggiormente l’immagine del buon vecchietto alla rossa lattina e incrementare le vendite di cola nel periodo natalizio.
Nonostante il messaggio fresco, frizzante e gioioso che passa alla tv e sui giornali però, The Coca-Cola Company resta una delle peggiori multinazionali che abbiano operato in questi ultimi decenni sulla faccia del Pianeta Terra.
List all the misdeeds of this venture company would be long and tedious, the draining of aquifers where it installs its stable, environmental pollution with heavy metals, the exploitation of child labor to 'intimidation of trade unions, through violations of the Competition Act, allegations of violence and murder, convictions for abuse of dominant position, blackmail against individual employees, misleading advertising etc.. etc ...
There is something for every taste nel vero senso della parola: The Coca-Cola Company infatti distribuisce numerosi marchi. In Italia commercializza le bevande gassate Coca-cola, Coca-cola senza caffeina, Coca-cola light, Coca-cola zero, Fanta, Sprite, Kinley, burn, le bevande non gassate Amita, Aquarius, Fruit Cooler, Nestea, Powerade, illy issimo e le acque minerali Lilia, Lilia frizzante, Sveva, Toka, Solaria, Vivien.
Forse alle bibite della The Coca cola Company si può anche rinunciare.
G.Barile.
... a cup of cold water (tap water).
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